Embercraft.co.uk Privacy Policy

Effective Date: 27/03/2024

Embercraft respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and store your personal information when you use our website, Embercraft.co.uk.

Information We Collect:

We collect two main types of information on our website:

• Information you provide directly: This includes information you enter when you place an order, contact us, or subscribe to our newsletter (if applicable). This may include your name, billing and shipping address, email address, phone number, and any other information you choose to share.
   
• Information collected automatically: When you visit our website, we may automatically collect certain information about your device and browsing activity. This information may include your IP address, browser type, operating system, referral URLs, pages visited, and time spent on the site. We may also collect information about your interaction with our emails, such as whether you open or click on any links.
   

How We Use Your Information:

We use the information we collect for the following purposes:

• To process your orders and fulfill your requests.
• To send you important information about your orders, including order confirmations and shipping notifications.
• To communicate with you about our products, promotions, and other news (if you have opted in to receive such communications).
• To personalize your experience on our website by displaying relevant products and content.
• To improve our website and services.
• To comply with legal and regulatory requirements.

Legal Basis for Processing:

We process your personal information based on the following legal bases:

• Contract: When you  place an order or use our website to make a purchase, we need to process  your personal information to fulfill our contractual obligations to  you.
• Consent: In some  cases, we may ask for your explicit consent to process your personal  information, such as for marketing purposes. You can withdraw your  consent at any time by contacting us.
• Legitimate Interests: We  may also process your personal information for our legitimate  interests, such as improving our website and services, preventing fraud,  and complying with legal requirements.

Sharing Your Information:

We may share your personal information with third-party service providers who help us operate our website and fulfill our orders. These service providers are contractually obligated to keep your information confidential and secure. We will not share your personal information with any third-party for marketing purposes without your explicit consent.

Data Retention:

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Your Rights:

Under UK law, you have certain rights regarding your personal information. These rights include:

• The right to access your personal information.
• The right to rectify any inaccurate personal information.
• The right to erase your personal information.
• The right to restrict the processing of your personal information.
• The right to object to the processing of your personal information.
• The right to data portability.

You can exercise these rights by contacting us at Embercraftforge@gmail.com

Security:

We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no website is 100% secure, and we cannot guarantee the security of your personal information.

Children's Privacy:

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.

Changes to this Privacy Policy:

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website.

Contact Us:

If you have any questions about this Privacy Policy, please contact us at Embercraftforge@gmail.com

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.